JCPenney Keeps Good Company

Tom Dey continues to make his mark for JCPenney with the stunning spot “The Company We Keep” by PMH, demonstrating the new JCP brand look. This crisp, colorful spot is part of JCPenney’s image-changing campaign headed by CEO Ron Johnson, featuring a streamlined modern department store with brands including Levi’s, Liz Claiborne, and Izod.

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Posted on February 4, 2013 and filed under Commercials.

Native + Art Department Are Hooking-Up

Native has hooked up with New York-based photographic representative Art Department in an alignment that breaks the traditional division between commercial and photographic production and talent.  This alignment will see the migration and development of top photographic talent into live-action direction, as well as translating Native’s top-notch commercial production value to photo shoots on the West Coast.

Posted on January 14, 2013 and filed under Photography.

J. Crew - Praha

Armed with a 16mm camera and Prague as their backdrop, Tom Dey and Coliena Rentmeester collaborated with J-­‐Crew to produce this charming short film; Weaving equal parts romance and whimsy, this lighthearted approach to advertising is a prime example of our commitment to the atypical.

Posted on January 10, 2013 and filed under Commercials.

Native + PMH Give JCPenney Monthly Love

Native director Tom Dey makes his mark on the groundbreaking new JCPenney’s Monthly Love Campaign with three visually stylish spots for “June,” “July,” and “August.”  The Monthly Love Campaign by PMH is a series of spots that highlight a consumer event for the month all set to a sing-a-long Motown track.

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Posted on January 9, 2013 and filed under Commercials.

Perfect

On Anne's wedding day, everyone in her hometown is filled with excitement. But not for Anne. The town is abuzz over the imminent arrival of Anne's beautiful, successful sister Sara. When the two sisters reunite, Anne learns that Sara has a special wedding present for her, a mysterious gift that just might enable Anne to come out of her "perfect" sister's shadow on her special day.

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Posted on January 7, 2013 and filed under Short Films, Special Projects.