Commercials
The commercials division continues to be a focal point of Native’s present and future. Furnished with a diverse directorial roster and a penchant for producing vibrant content, our philosophy remains the same: keep the pulse of the ever-‐ evolving media landscape so that we can continue evolving right along with it.
Tom Dey
Tom joins Native from an eighteen-year tenure at Ridley Scott and Associates, where he helmed commercials for such prestigious clients as Target, Mastercard, and Bank of America among others. Dey jumped right into the thick of it at Native with a series of spots for JC Penney's notable campaign, 'Stop the Retail Madness' by PMH produced by Native. Dey is known outside the advertising industry for his feature film work, which includes films such as Shanghai Noon (Disney), Showtime (WB), Failure to Launch (Paramount), and Marmaduke (20th Century Fox).
Coliena Rentmeester
Coliena has directed fashion-focused commercials for high-profile companies, such as OpenSky.com’s 'Join. Shop. Love.' for DW + H, Clark’s, Nordstrom, OshKosh, and David’s Bridal; and co-directed Elizabeth Arden's 'Pretty' and 'Red Door'; J Crew's 'Praha,' and Target’s 'Calypso,' with director and husband Tom Dey. Her photographic work has appeared internationally in publications such as W, The New York Times Magazine, Elle, Harper's Bazaar, and GQ; and for clients such as J. Crew, Quiksilver, the Gap, Neiman Marcus, Nordstrom, Target, Ralph Lauren, and Anthropologie. Rentmeester has lent her eye to top celebrities including Owen Wilson, Scarlett Johansson, Matthew McConaughey, and Warren Zevon.
Native director Tom Dey makes his mark on the groundbreaking new JCPenney’s Monthly Love Campaign with three visually stylish spots for “June,” “July,” and “August.” The Monthly Love Campaign by PMH is a series of spots that highlight a consumer event for the month all set to a sing-a-long Motown track.
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Tom Dey continues to make his mark for JCPenney with the stunning spot “The Company We Keep” by PMH, demonstrating the new JCP brand look. This crisp, colorful spot is part of JCPenney’s image-changing campaign headed by CEO Ron Johnson, featuring a streamlined modern department store with brands including Levi’s, Liz Claiborne, and Izod.
